What is Service Design?

Whether it's improving your business process or developing a new offering, service design makes things more meaningful and valuable.

That sounds really broad...

While the outcome of service design projects are diverse, the research + design approach is a specialized process.

How does it work?

In three words it's: collaborative, innovative, and systemic.

Projects start with research to learn about your “ecosystem”: customers, competition, technology, and so on.

Projects result in front end and back end optimizations from business strategy to branding.

Why have I never heard of this before?

Now that you have, you’re ahead of the curve! ;)

How can I learn more?

With this 4 minute video!

Video by Fjord


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